Dear User, please find below some information that we are required to bring to your attention, not only to comply with legal obligations, but also because transparency and fairness toward you and all data subjects are fundamental to our business.
This privacy policy describes how we process the personal data of users who visit the websites listed below, which are accessible online:

• www.sweden-martina.com
• www.prama.sweden-martina.com
• www.digitalatelier.sweden-martina.com
• eshop.sweden-martina.com
• ddp.sweden-martina.com (CAD portal)
• www.dentalarena.sweden-martina.com
• youse
• ifu.sweden-martina.com

This information does not apply to other websites, pages, or online services accessible via hyperlinks that may be posted on these websites but that refer to resources outside these domains.

DATA CONTROLLER
The Data Controller (the entity that determines the purposes and means of processing your personal data) is identified, in accordance with the definition of “business group” set forth in Article 4(19) of EU Regulation 679/2016, as the parent company Sweden & Martina S.p.A. (00401550280), which is responsible to you for the lawful and proper use of your personal data and which you may contact for any information or request at the following contact details:
Email: privacy@sweden-martina.com – Tel: +39 0499124300 – Address: Via Veneto, 10 – 35020 Due Carrare , IT
For processing activities involving the publication of content on social networks, the Data Controller has entered into standard joint controller agreements with the operators of the social media platforms.

DATA PROTECTION OFFICER
The Data Controller has appointed a Data Protection Officer (DPO), who can be contacted at the following addresses: email: dpo@sweden-martina.com – Certified email (PEC): dataprotectionofficer@pec.it

CATEGORIES AND SOURCES OF DATA
For the purposes of data processing, the Data Controller will process common data, such as: data related to the provision of an electronic communications service (such as traffic data, IP addresses, computer domain names, etc.), personal details, contact information, address data, payment information, login and identification data, profiling data, data related to purchases or the use of services, and any other data that may be voluntarily provided by the user to the Data Controller.
As for the source, we collect personal data from the data subject while browsing the website or through communications sent by the data subject and/or from publicly accessible sources such as social networks or websites.

PROVISION OF DATA
Where indicated, the provision of your data is a necessary requirement for the purposes set forth below. Failure to provide mandatory data may result in legal and contractual consequences, while failure to provide optional data may make it impossible to process the data or result in only partial processing. Therefore, in the event of failure to provide data, the data subject may not obtain the expected result or may obtain it only partially.

DATA PROCESSING Your personal data is collected and processed using automated, semi-automated, and non-automated methods, as specified below. The retention period indicated in each case must, however, be extended by the time required for the statute of limitations to expire with respect to mutual rights and the retention period for backups.

We process your data in order to take pre-contractual steps at your request or to perform a contract to which you are a party, specifically:

• customer management, responding to requests from customers or potential customers, and handling pre-contractual or contractual obligations (we will retain the data for 10 years from the year of contact or the termination of the last contract);
• business activities involving the provision of goods and services (we will retain the data for 10 years from the relevant year)
• cookie management and third-party services to enable full use of the website's features (we will retain the data for the period specified for each cookie);
• to enable the registration and authentication of professionals, as well as their access to services reserved for them (we will retain this data until the account is deleted);

We process your data in order to comply with a legal obligation to which the Data Controller is subject, specifically:

• management and maintenance of the network and IT systems (we will retain the data for 18 months after the termination of the contractual relationship with regard to obligations pertaining to system administrators);
• ensure corporate compliance, e.g., manage obligations related to personal data protection (we will retain the data for the time strictly necessary to fulfill the purpose).

We process your data in order to pursue a legitimate interest of the Data Controller, specifically:

• customer satisfaction survey (we will retain the data for 10 years from the year of contact or the termination of the last contract);
• business activities involving the provision of goods and services (we will retain the data for 10 years from the relevant year);
• ensure corporate compliance, e.g., prevent the commission of criminal offenses for the benefit or in the interest of the organization (we will retain the data for the time strictly necessary to fulfill this purpose);
• to manage and maintain the network and IT systems (we will retain data for 10 years from the year the contractual relationship ends for accounts, passwords, and usernames);
• to prevent and/or detect any misuse and to defend our rights and interests in court or during the preliminary stages leading up to any legal proceedings (we retain the data until the purpose of the processing no longer applies).

This website incorporates services provided by third parties to ensure proper functioning, analyze user activity, and display multimedia content or advertisements. The following is a list of the providers and active services:

Safety and Navigation:

• Cloudflare: Traffic optimization and protection against cyberattacks.
• Google reCAPTCHA: Protection against spam and bot activity when filling out forms.

Statistical Analysis and Monitoring:

• Google Analytics / Global Site Tag: Anonymized or aggregated analysis of traffic and visits.
• Google Tag Manager: Centralized management of tags and tracking scripts.

Social Media Marketing and Targeting:

• Meta Platforms (Facebook Pixel, Conversion Tracking, SDK, Custom Audience): Tracking ad conversions and creating audience segments for personalized ads on social media.
• DoubleClick.Net (Google): Management and delivery of interest-based ads.

Multimedia Content:

• Vimeo: Viewing professional video content.

Communication and Direct Marketing:

• Brevo: Management of the newsletter and transactional communications service.

Payment Systems:

• PayPal: Secure online payment processing.

Consent Management:

• Cookiebot: A platform for managing user cookie preferences and consent.

A detailed list of the individual technical cookies generated by these providers, along with their duration and purpose, can be viewed in real time in the “Cookie Policy” section at the bottom of this page. For each third-party service, you can view the relevant privacy policy by clicking on the provider’s name in the table.

Your personal data will be disclosed, for the stated purposes, exclusively to parties acting on our behalf, who have been designated as data processors. Upon explicit request, your personal data may be disclosed to public authorities. Where duly indicated, the data may be made public.

DATA TRANSFERS OUTSIDE THE EU
Although we do our best to select services that minimize the processing of our users’ personal data, the processing of your personal data for the purposes described above, which involves the use of cookies and other tracking tools, may entail the transfer of certain data—which can identify you only indirectly—to countries outside the EU or the European Economic Area (EEA), particularly to the United States, where you may not enjoy rights and protections equivalent to those guaranteed within the EU. Therefore, by giving your consent to tracking via cookies for statistical analysis and advertising purposes, including profiling, you consent to your data potentially being processed outside the EU/EEA.
For the other purposes described above, your personal data will not be transferred to countries outside the EU or the European Economic Area. Should this become necessary, the transfer will take place only if adequate safeguards are in place in accordance with applicable law.

YOUR RIGHTS
As a data subject, you have the right, in accordance with Articles 15 et seq. of EU Regulation 2016/679, to request from the Data Controller access to your personal data, as well as their rectification and erasure or the right to be forgotten. You also have the right to request data portability, restriction of processing, or to object to such processing. Furthermore, you have the right to review the essential contents of the joint controller agreement.
For processing based on consent, you have the right at any time to withdraw your consent, without affecting the lawfulness of processing based on consent given prior to withdrawal. To exercise your rights or request additional information, you may contact the Data Controller using the contact information provided above.
Finally, you may lodge a complaint with the Italian Data Protection Authority, located at Piazza Venezia 11, 00187 – Rome – protocollo@pec.gdpd.it.

MINORS
The website and related services are not intended for minors, as they are directed at the categories of professionals specified at the time of accessing the website’s content. Should the Site Owner become aware of the unintentional collection of information from or about minors, the Site Owner will take reasonable steps to delete such information as soon as possible, unless there is a legal obligation to retain it. The Site will investigate any report regarding the unintentional collection of information from or about a minor; the user agrees not to enter data concerning minors and to report any accidental collection resulting from the use of our services. Furthermore, users who are of legal age but do not belong to the categories mentioned above are hereby informed that the Site Owner assumes no liability for their non-membership in said categories.

CHANGES TO THE PRIVACY POLICY
We reserve the right to make changes to this privacy policy at any time by posting a notice on this page. Visitors are therefore encouraged to check this page frequently, noting the date of the last update indicated at the bottom.

Last updated 12/20/2024

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